With its move into the digital age, the Yellow Pages has transformed into an online platform featuring a searchable database of businesses and services. It provides contact information, interactive maps, website links, and tools for scheduling and tracking projects. This helps users efficiently connect with local professionals such as plumbers, handymen, mechanics, attorneys, dentists, and more.
The visual system features a highly intentional use of yellow to guide users to useful information. The consistent use of bold yellow makes the YP brand easily identifiable and memorable.
Robust guidelines ensure visual elements are effectively applied across various platforms, maintaining brand integrity. The clean design enhances user experience, making it easier for customers to interact with the brand.
(w/Interbrand)